Audience Finder is a national audience data and development programme, enabling cultural organisations to share, compare and apply insight.

It is developed and managed by The Audience Agency for and with the cultural sector, and is funded by the National Lottery through Arts Council England.

Audience Finder provides tools for collecting and analysing data in a standardised way which builds a clear picture of audiences locally and nationally. The results help organisations to find new audience opportunities using a range of tools, features and support. Including user-friendly reporting dashboards, online mapping and insight tools, and the opportunity to work in collaborative, data-sharing groups.

Audience Finder Quality Principles

  1. We will never identify or disclose any information about an individual customer through Audience Finder.
  2. We will never identify or disclose any information about an individual organisation, except where we have express permission.
  3. We will always provide the most accurate and up to date information that we can.
  4. We always seek to address issues or concerns as quickly as possible and keep you informed throughout.

For more information on data collection and data processing, please see ‘Data collection in Audience Finder’ and ‘Data control in Audience Finder’.